COLUMBUS, Ohio—With ping-pong balls and a whole lot of mousetraps, a new Ohio Department of Health video drives home the effectiveness of social distancing to halt the spread of the coronavirus.
The video shows a seemingly endless field of mousetraps crowded together, with a ball atop each trap. When a ball is dropped onto one trap, it quickly creates a chain reaction, sending balls and snapping traps flying everywhere.
But then, the traps are shown reset – this time, spaced apart. When a ball is dropped again, it bounces harmlessly away without triggering any of the mousetraps.
The video, posted Thursday, has quickly drawn worldwide attention and praise, garnering tens of thousands of views in less than a day.
“This is such a memorable, effective bit of imagery,” tweeted Harry Potter author J.K Rowling. The Washington Post stated it was “among the clearest visualizations yet of how proximity can turn lethal — and, conversely, how isolation can turn the tide.”
The video was made by Dayton-based Real Art Design Group, which was picked by the state health department over four other proposals, according to department spokeswoman Megan Smith. The video shoot and editing took four days.
“We wanted a simple and straightforward way to illustrate the importance of social distancing. This video conveys exactly what we wanted to show, that Ohioans by staying home and social distancing are helping to flatten the pandemic curve.,” said Arundi Venkayya, the health department’s chief communications officer. “We are in this together and are grateful to everyone who is helping to amplify this important message.”
Ohio Department of Health social-distancing guidelines recommend, among other things, staying home and avoiding contact with others, keeping at least six feet away from others you do come in contact with, and taking your temperature twice a day.
Read more Ohio coronavirus coverage:
Note to readers: if you purchase something through one of our affiliate links we may earn a commission.