It’s so reassuring when a politician with expert knowledge of a subject gets appointed to the topmost position of power in the country.
Unfortunately, that is not what happened in the UK when Theresa May appointed a new digital minister — a man with virtually no online presence whatsoever. Great.
Jeremy Wright was appointed the new Secretary of State for Digital, Culture, Media, and Sport. He replaces Matt Hancock, who has a very active social media presence and, most notably, launched his own app.
Well, Wright hasn’t built his own app. But he has posted two whole tweets since joining Twitter in 2015. Oh, and he hasn’t actually tweeted anything since 2015, a DCMS spokesperson confirmed to Mashable.
His first tweet is quite something. “Set up my offical [sic] Twitter account,” wrote Wright.
This truly riveting tweet garnered a whopping four likes, and 11 retweets.
Set up my offical Twitter account
— Jeremy Wright (@JeremyWrightPPC) April 4, 2015
Two days later, Wright tweeted again. “I have since updated my Twitter handle to comply with regulations,” he wrote. “Please share.” Yeah, I think we’ll pass on sharing. Eight people did RT it, though.
I have since updated my Twitter Handle to comply with regulations. Please share
— Jeremy Wright (@JeremyWrightPPC) April 6, 2015
It doesn’t stop there. As political journalist Ross Kempsell noted on Twitter, Wright has mentioned the word “digital” only twice during his 13 years in parliament. That’s one mention for every tweet he’s posted!
The Drum confirmed Kempsell’s tweet by looking at Hansard data.
Wright is, however, on Facebook. On there, he posts things like this:
A DCMS spokesperson wasn’t sure whether Wright has an Instagram account.
To be fair, being active on social media isn’t an instant indicator of leadership or vision and it doesn’t necessarily mean someone has a better understanding of digital. But it certainly would instil a sense of confidence at a time when it’s in short supply.
Good luck in your new job Mr Wright!