The Duke and Duchess of Cambridge are to launch a new government campaign focussed on looking after people’s mental wellbeing during the coronavirus pandemic.
Prince William and wife Kate narrate the video from Public Health England’s Every Mind Matters which is set to be broadcast across national TV channels and social media from Monday, April 20.
With the words “we’re in this together”, the couple herald the scheme which includes new NHS expert tips and advice on looking after mental wellbeing and supporting your family and loved ones during the crisis.
William and Kate say: “All over the country people are staying at home to protect the NHS and save lives.
“It’s not always easy. We can feel frustrated, miss loved ones or get anxious.
“So now, more than ever, Every Mind Matters.
“There are things we can all do to look after our mental wellbeing at this time.
“Every Mind Matters can help get you started with your NHS online plan.
“Showing you simple steps to help deal with stress, boost your mood and feel on top of things.
“Search Every Mind Matters to get your action plan today.
“We’re in this together.”
The campaign has been updated after new data shows over 4 in 5 Brits are worried about the effect that coronavirus is having on their life, with over half saying it was affecting their well-being.
The original launched last October with a similar video involving William and Kate and featuring Prince Harry and Meghan, before they quit the royal family.
Nearly half of those surveyed said they were experiencing high levels of anxiety due to the unprecedented time we are living in.
The tailored Covid-19 Mind Plan has specific content for individuals and their loved ones and gives support for specific mental wellbeing issues such as anxiety, stress, low mood and trouble sleeping.
The website signposts people to activities such as mindful breathing exercises, help reframing unhelpful thoughts, and muscle relaxation.
Health and Social Care Secretary Matt Hancock said: “We have asked people to make unprecedented changes to their day-to-day lives as part of our national effort to respond to this global pandemic.
“Staying at home and not seeing friends and loved ones can take its toll and it is completely understandable to feel overwhelmed or anxious.
“It’s vital that we all look after our mental health in these challenging times, so today we are launching new guidance on the NHS Every Mind Matters website which is tailored to help people deal with this outbreak through practical tips and advice.
“Whether it’s through exercise, keeping to a routine, or trying something new – there is so much we can do to keep our minds healthy and prevent issues becoming more serious – and I’d encourage everyone to take advantage of this brilliant resource.”
Go to https://www.nhs.uk/oneyou/every-mind-matters/ for more details.