They have long been regarded as the barometer of the middle-class consumer. Now John Lewis and Waitrose have revealed how the coronavirus crisis has warped the shopping habits of the well-heeled British shopper.
It began with white lavatory rolls, freezers and landline phones in the first week of the lockdown, the John Lewis Partnership said. By week two basket sizes at Waitrose had doubled as consumers grew accustomed to a life without meals out. By week three pasta makers, bread machines and food processors were being snapped up as lockdown turned people into adventurous home chefs.
Wine now tops many household shopping lists and Britons are also becoming their own bartenders for cocktail nights at home as they seek to entertain themselves, the retailer said.