The Duke and Duchess of Cambridge teamed up with celebrities and sporting stars to make radio history and raise awareness of mental health.
Prince William and Kate recorded a special message alongside Harry Kane, Dua Lipa, David Tennant and Anthony Joshua for the Mental Health Minute.
To mark the start of Mental Health Week, they broadcast to more than 20 million radio listeners across the UK, discussing the importance of talking about mental health during the coronavirus pandemic.
The message was played on all national and local radio stations – the first time a message has ever been played by so many stations at the same time.
Boxing ace Anthony Joshua starts the message, saying: “This is a significant moment. Almost every radio station in the country is broadcasting this message.
“You are connected to 20 million people by the power of radio for this year’s Mental Health Minute.”
Dua Lipa adds: “We’re living through a time which is taking its toll on everyone in different ways. We can all feel scared, alone and confused.”
David Tennant then cuts in, telling people “that’s okay”.
He goes on: “Right now, we all need each other more than ever. And in the weeks and months ahead of us, we will all have an important role to play in being there for one another.”
As part of the broadcast, William says: “We’re all connected. And sometimes just talking about how you’re feeling can make a big difference. So right now, let’s join together across the UK and reach out to someone.”
Kate adds: “If you’re struggling, it’s important to talk about it.
“Or if someone you know is acting differently, it’s OK to ask how they are. Use this moment to send a message.”
The message coincides with the launch of a new social media initiative by Heads Together – a mental health charity spearheaded by Kate and William.
The Heads Together Wellbeing Guides provides a collection of trustworthy content on mental health from organisations and individuals to help people during the pandemic.
There are three guides – a Guide to Talking, A Guide to Self-Care, and a Guide to Kindness – which will go live on Instagram this afternoon.
Jason Knauf, chief executive of The Royal Foundation of The Duke and Duchess of Cambridge, said: “As we feel the effects of Covid-19 on the nation’s mental health, we will need to support one another more than ever.
“We will all need to feel more confident in reaching out for support if we need it and checking in on our loved ones.
“By bringing together the power of radio and social media, we’re delighted to help people connect to one another, and to access reliable, trusted information and resources from our charity partners.
“These remarkable projects from Radiocentre and Instagram show that, despite being apart, no-one needs to face these challenges alone.”
Siobhan Kenny, chief executive of Radiocentre, which produced the message, said: “It is so apt in this most extraordinary of times that the entire radio industry is uniting behind the Mental Health Minute.
“We are delighted to be able to use the unique power of radio to highlight this important message to millions of listeners and to continue our support for Heads Together.”
Kate Middleton, Duchess of Cambridge
Head of Instagram Adam Mosseri, added: “Instagram has always been a place for people to support each other, and now more than ever people need that support.
“We hope this collaboration with Heads Together on our new Guides tool will further open up the conversation around mental health and give people ways to discover wellbeing tips and recommendations from people they trust, admire, and follow.”
For more information and to access mental health resources, visit www.headstogether.org.uk or search @Heads_Together on Instagram.