Virgin Media is to disappear from the high street, with no plans to reopen its 53 UK stores after lockdown measures are eased on June 15.
The cable and TV company said its operations will shift away from branches, adding that all 341 affected employees will be offered new roles instead.
Around 300 of those posts will be in customer care, the company said in an announcement.
It added that the decision has partly been taken following the success of its call centres, as staff worked from home during the lockdown.
Another 50 newly created roles relate mostly to field sales roles.
“We are focused on delivering the service customers want, in the ways they want it and at a time and place that suits them,” said Rob Orr, an executive director for sales at Virgin Media.
“By creating new jobs in our most popular care and sales channels, we will be better able to provide our customers with the top service and support they rightly expect while retaining our talented workforce.”
Virgin Media has slowly whittled down the number of stores and kiosks it operates in the UK from 140 in 2016.
The telecoms giant also recently hired 700 engineers, most of whom were working for the cable company but employed by third-party businesses, to ensure it had the staff numbers to continue to carry out home visits, including installations and repairs.
The company, which employs 12,000 people, is in the early stages of a merger with the mobile operator O2 to create a £31billion rival to BT.
Is your local Virgin store closing?
The chain has confirmed that all branches will remain closed after lockdown. Here’s a full list of sites affected.
Leeds St Johns store
Nottingham Victoria store