Patrick Mouratoglou: 50% of UTS audience were previously not watching tennis

Patrick Mouratoglou: 50% of UTS audience were previously not watching tennis 1

Patrick Mouratoglou says he has been happy with the way the Ultimate Tennis Showdown has been progressing so far as launching such a unique event was a great challenge. Mouratoglou, the coach of former world No. 1 Serena Williams, wanted to make something different so he launched the Ultimate Tennis Showdown.

The Ultimate Tennis Showdown features a format and set of rules completely different to the traditional format as the main change is that matches at the event are played in four quarters of 10 minutes. “We are satisfied because it was a great challenge.

We started from zero during the confinement; it was just an idea,” Mouratoglou exclusively told UbiTennis. “Then suddenly we decided to make this idea a reality. We’ve been broadcasting in more than 100 countries.

“I really like the show (UTS) but it is not about me, it is about the players. So I’m happy because the players really enjoyed playing it”. Before the event kicked off, Mouratoglou noted that his main goal was to bring new audience and make the game more interesting to younger views.

Mouratoglou stated that the average age of a tennis viewer is 61 and they have accomplished their goal of brining younger audience, as according to the famed coach, the average age of an Ultimate Tennis Showdown viewer is 30.

“The goal was to bring new people to tennis and I can say that 50% of our audience were previously not watching tennis,” Mouratoglou said. “Secondly, we wanted to bring younger fans because the average age of a tennis fan is getting older.

Our average age is 30-year-old”.

Mouratoglou praises the ATP and WTA

Mouratoglou would definitely love to see the game become more interesting to younger audience but still he insists the ATP and WTA are doing a “great job.”

“I think they (ATP/WTA) are doing a great job because the tennis fans are very loyal and they have been able to keep them for a long time,” he explained. “I don’t think they should change anything because tennis fans are very conservative and wouldn’t be happy.

I’m not criticising them at all, but what I am just saying is that the average age of a tennis fan is getting older, it’s a fact. It’s not just tennis, it is sport in general”.

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