Confidence is returning to the UK holiday sector, according to a survey by Visit Britain, albeit slowly.
Scarborough is busy, buoyed by a combination of traditional staycationers and those who can’t, or won’t, take their usual overseas holiday.
Confidence is returning to the UK holiday sector, according to a survey by Visit Britain, but slowly.
Only a quarter of adults in England were expecting to book an overnight stay in July.
Among them are Ian and Lorraine Boswell from Whitehead near Manchester, who were supposed to be in Tunisia this week with Kelly, 13, and Noah, five.
Instead they’re staying in a farm cottage and spent the day in deckchairs on the beach.
“You don’t have the pool and the cocktails and the guaranteed sunshine, but to be honest sometimes it can be a little too hot for the kids,” said Lorraine.
“They’re perfectly happy playing in the sand and going in the water so so far it’s been absolutely perfect.”